Naafi Harwanti
Open to roles & freelance
Remote · Indonesia & Austria

Strategy, content,
and design,
all in one person.

I help brands grow through content strategy, email campaigns, SEO, and design, without needing to hire a whole team. For 2 years I've done exactly that for a regulated European crypto ETP issuer, from inconsistent activity to measurable channel growth. Based remotely, working globally.

See My Work Get in Touch

Best fit: fintech, Web3, B2B SaaS, and European founder-led teams that need marketing strategy and execution in one person.

Naafi Harwanti
Remote · Indonesia & Austria
13.3%
LinkedIn
Engagement Rate
Industry avg: 2 to 3%
31.3%
Email
Open Rate
HubSpot benchmark: 20.5%
189k
Search
Impressions
bitcoincapital.com, 16 months
824
B2B Leads
Contacted
95.9% delivery rate
Selected Work

Real campaigns.
Measurable results.

Case Study 01 2024 to 2026

FiCAS & Bitcoin Capital: Full-Funnel B2B Marketing

Owning every marketing channel for a regulated Swiss-based crypto ETP issuer, from LinkedIn content and PR campaigns to lead generation, email, website SEO, and a full site redesign.

FiCAS / Bitcoin Capital
(Switzerland / Europe)

Marketing & Content, solo function

Institutional investors, family offices, financial advisors, retail crypto investors

2024 to 2026

Owned

LinkedInEmail CampaignsSEO Lead GenerationPR & Media WebsiteDesign

Key Results

13.3%LinkedIn engagement rate
31.3%Email open rate
189kSearch impressions
20+Press mentions, BONK ETP

The Challenge

When I joined, FiCAS had marketing activity but no consistent strategy, voice, or measurement system. Content was sporadic, email outreach was underperforming, and the website wasn't generating organic traction.

The challenge was amplified by the nature of the product: crypto ETPs for institutional audiences require precise, compliance-aware messaging. Nothing generic, nothing that could be misread as financial advice. Every piece of content had to earn trust in a skeptical, sophisticated audience.

What I Built & Owned

  • LinkedIn strategy & content: Developed a consistent editorial voice for a regulated financial product, translating complex market analysis into content that institutional allocators actually engage with
  • Email campaigns & lead generation: Designed and executed multi-campaign outreach sequences using HubSpot, building and managing contact lists across multiple audience segments
  • Website SEO & content: Drove organic search growth for bitcoincapital.com from scratch through content strategy and on-page SEO
  • Website coordination: Managed the agency relationship for a full website redesign, handling briefing, feedback, and ongoing website operations
  • Design assets: Created graphics, social visuals, and marketing materials maintaining brand consistency across all channels
  • BONK ETP launch: Built and executed the full marketing and PR strategy for the BONK ETP product launch, coordinating content, outreach, and media relations that resulted in 20+ press articles and media mentions across crypto and financial publications

The Results

13.3%
LinkedIn Engagement Rate 24,077 impressions · 766 reactions · 38 comments over 12 months ↑ 5 to 6x industry benchmark of 2 to 3%
31.3%
Email Open Rate (HubSpot) 81,776 emails sent · 8% CTR · 0.1% hard bounce rate ↑ 52% above HubSpot's 20.5% benchmark
59.2%
Lead Campaign Open Rate 824 contacts · 790 delivered (95.9%) · 158 clicked or accepted (20%) B2B outreach campaign, 2025
189k
Search Impressions 1.3k clicks · Avg. position 9.5 · bitcoincapital.com 16 months organic growth
122k
Search Impressions, ficas.com 3.79k clicks · 3.1% CTR · Consistent daily traffic Content-driven SEO strategy
20+
Press Articles, BONK ETP Launch (Nov 2025) Built and executed the full marketing and PR strategy for the world's first BONK ETP, listed on SIX Swiss Exchange. Coverage secured across major crypto and financial media. Strategy, content & PR execution

As Seen In

Decrypt CoinTelegraph CoinDesk FXStreet CoinJournal Yahoo Finance ETF Express + 15 more
Channels LinkedIn Email / HubSpot SEO Lead Generation X / Twitter (Strategy) PR & Media Relations Product Launch Web Design (Agency Coord.) Graphic Design

Visual Work

Want to see the actual graphics, GIFs & videos?

The creative assets I've made: social graphics, motion content, campaign visuals. They live on LinkedIn. Most client work is confidential, so head there to see the full visual picture.

View on LinkedIn →
Case Study 02 2024

Gnosis Business: Marketing Designer

Marketing Designer for Gnosis Business (formerly Headquarters, acquired by Gnosis), a stablecoin business banking product trusted by 200+ Web3 teams and DAOs. Focused purely on marketing design: events, digital assets, merchandise, and branded gifts.

  • → Event collateral and print materials for Web3 conferences and brand activations
  • → Digital assets: social graphics, campaign visuals, and branded content
  • → Merchandise design and branded gifts for community and client engagement
  • → Maintained visual consistency across all marketing touchpoints

Outcomes

12 min
Average engagement time per session
Product analytics
4.5★
User satisfaction score
Internal user feedback

Supported the GTM and marketing teams with high-quality design output across events, digital campaigns, and branded merchandise, helping Gnosis Business build a recognisable visual presence in the Web3 space.

Case Study 03 2022 to 2024

zbyte & zblocks: Creative Marketing

1.5 years as Creative Marketing Consultant for zbyte & zblocks, two early-stage Web3 companies based in the US and India, covering social media, video, community, and product launch marketing across both brands simultaneously.

  • → Designed graphics driving +100% social media follower growth and community conversion rate uplift
  • → Edited YouTube videos totalling 5,513+ views, one featured in Times Square, New York
  • → NFT card and banner design, event materials, website graphics for zblocks
  • → Supported community events and token launch marketing efforts

Impact

+198%
Impressions growth over 14 months (zblocks)
+172%
Engagement growth over 14 months (zblocks)
+100%
Social follower & community conversion uplift (zbyte)
NYC
Video featured on Times Square billboard

Also at PT. Ratna Asia (2022)

Ran Tokopedia marketplace ads for Bosch products, decreasing Cost Per Sale by 71% and grew ROAS by 77% month-over-month through A/B testing and keyword optimization.

What People Say

Recommendations
from people
who worked with me.

"Naafi consistently demonstrated creativity, strategic insight, and flawless execution in all of our campaigns. Her expertise in digital activation and mastery of marketing tools and creative strategies enabled us to expand our reach and strengthen stakeholder relationships."

M

Marcel Niederberger

CEO @ FiCAS AG · Certified Bitcoin Professional

"Naafi is an exceptional talent, merging graphic design with growth marketing to craft compelling digital campaigns. Under my supervision, she notably enhanced social media metrics by over 50% and elevating brand perception through stellar event materials."

J

Janina Vinklere

Marketing Consultant & Advisor · Advisory Board Member

"Her keen sense of design and style enables her to take general directions and transform them into creative, visually appealing, and highly effective solutions. Naafi thrives under pressure and consistently delivers outstanding results."

T

Thomas Winkler

Digital Transformation · Product Management · AI

"Naafi quickly grasps new concepts and transforms them into valuable, easily understandable knowledge for all levels of expertise. Her quick adaptability, outstanding character, and positive attitude make her an asset to any organization."

H

Howard Lee

Software Engineer @ Razer · Games & AI

What I Offer

One hire.
Full-stack
marketing power.

01
Content Strategy & Writing

LinkedIn content, copywriting, editorial planning, and brand voice development, built for audiences that actually read before they click.

LinkedIn Copywriting Editorial B2B SEO Writing
02
Email & Lead Generation

End-to-end campaign management: from audience segmentation and sequence building to performance analysis and optimization.

HubSpot Campaigns Lead Gen Automation Analytics
03
Marketing Design

Social graphics, campaign visuals, event collateral, merchandise, and branded assets. Everything your marketing needs to look as good as it performs.

Figma Social Graphics Events Print Motion
04
Marketing Tools & Websites

Setup, maintenance, and optimisation of your marketing stack: CMS, analytics, SEO, CRM integrations, and website operations so everything runs smoothly.

CMS Google Analytics SEO CRM AI Tools
About

Marketing
that earns
attention.

I'm Naafi, a marketing professional and designer working remotely with global clients. I split my time between Indonesia and Austria, and I've lived and worked in Germany and Switzerland. I started as a self-taught designer and grew into full-funnel marketing, which means I think in strategy and execute in pixels.

Most recently I spent 2 years as the solo marketing function at FiCAS, a regulated European crypto ETP issuer. I owned the full marketing stack: LinkedIn, email, SEO, lead generation, design, and website operations. It taught me to be fast, deliberate, and results-obsessed.

I have a background in economics, trained at Frankfurt School Blockchain Center's DeFi Talents program in Germany, and have experience working within European regulatory and institutional finance environments. I bring cross-cultural fluency and a genuine understanding of what European B2B audiences expect.

Education & Certifications

Languages

  • Bahasa Indonesia (Native)
  • English, B2 Professional Working
  • German, A2 Basic Conversation
  • Sign Language (Elementary)
Tools & Skills

Marketing & Analytics

HubSpot Google Analytics Google Search Console Google Ads Facebook Ads Tokopedia / Marketplace Ads SEO LinkedIn Analytics Email Campaigns Lead Generation CRM A/B Testing

Design

Figma Adobe Illustrator Jitter (Motion) Spline (3D) CapCut / Video Editing Rotato (Mockups) Framer Brand Identity Exhibition & Event Design

AI Tools

Claude (Anthropic) ChatGPT Midjourney Gemini Perplexity AI Copywriting AI Image Generation Prompt Engineering
Content Strategy Copywriting Social Media SEO Writing B2B Marketing Web3 / Crypto Fintech Notion AI Tools

"I don't just make things look good. I make sure they work."

Available for remote full-time roles and freelance projects globally.

Naafi trail running

Outside of work

Trail runner. Museum visitor. Perpetually curious about new places. And yes, I attended Token2049 with a conference lanyard on.

Contact

Let's work
together.

Open to remote full-time roles in fintech, Web3, and B2B SaaS. Based remotely between Indonesia and Austria, available across GMT+7 and CET timezones.

✉
naafifatimah@gmail.com
in
linkedin.com/in/naafifathar

Let's talk

The fastest way to see if we're a good fit. A simple conversation about the role, project, or challenge you're hiring for.

Book a 30-min Call → Send an Email →

Response time

Within 24 hours

Availability

Currently open

"Thank you for your hard work, your dedication, and for driving FiCAS forward."

Marcel Niederberger, CEO at FiCAS AG